The long version
I build things that make complicated stuff feel simple: companies, teams, and now a product for the home. Here's the whole arc: what I'm doing now, the decade that led to it, and what I learned in each room along the way.
A decade-plus of turning big, messy ambition into things that actually ship.
I turn chaos into infrastructure. For over a decade I walked into wildly different rooms — a $4M nonprofit, a global association, a venture-backed startup — and built the machinery they were missing: HR, finance, compliance, the systems nobody claps for. The job never really changes. Find the leverage, build the system, make the ambitious thing routine.
Now I'm doing it as a founder. eeva is my current chapter — an intelligence layer for the home. I took it from concept to ~$4M raised, hit the wall every category-defining company eventually hits, and reshaped it around what the market actually wanted: relaunching in North America and entering Japan with a major Japanese distribution partner, in final stages. The pivot wasn't a detour. It's the job.
I think in systems, and I have very little patience for complexity that exists to make someone look clever. If something's hard to understand, I read that as a design failure, not a you-failure.
I'm competitive, I notice patterns early, and I've stopped pretending I should be embarrassed by either. What you get is candor, momentum, and a real allergy to meetings that should have been a decision.
The stuff that doesn't fit on a CV. I studied East Asian Studies before I ever studied business, which feels less random with every step eeva takes toward Japan.
My dog Joey remains thoroughly unimpressed by all of it.
Not a straight line. Very few good ones are.
An intelligence layer for the home that automates the boring, invisible work of running one. Concept to funded venture: a small remote team, ~$4M in angel investment and grants, and a B2C + B2B2C strategy — relaunching in North America and entering Japan with a major Japanese distribution partner, in final stages. I own vision, fundraising, investor relations, and the road to product-market fit.
National nonprofit bringing digital literacy to underserved communities. Ran HR, IT, finance, and marketing across a $4M budget and a 41-person team, and built the operations function from scratch: HRIS, CRM, security protocols, a 360-review system.
Appointed interim ED within two months of joining. Led administrative reform and digitized membership and congress systems for members across 70+ countries.
Operations and marketing leadership, a consulting firm I co-founded with MBA peers, and years of B2B account management. A decade of learning how organizations actually work, and where they quietly break.
Twice over: an MBA in Global Strategy & Marketing, and a BA in East Asian Studies before it. The systems habit started here.
MBA, Global Strategy & Marketing
McGill University
BA, East Asian Studies
McGill University
AI Ethics & Governance
Amii (Alberta Machine Intelligence Institute) · 2025
Chartered Administrator (Adm.A)
Ordre des administrateurs agréés du Québec · 2020
Certified Human Resources Professional (CPHR)
CPHR Canada
UX/UI Design Sprint
Le Wagon · 2023
Certificates in Strategy & Leadership
Institut de leadership en gestion
I sell the vision, and I build the machine that makes it real.
A few things that ended up on the wall:
The work I do beyond eeva, and where I'm looking to do more. I'm actively exploring new board and advisory roles.
Board Member, AQEPA
2021–2023 · Association du Québec pour enfants avec problèmes auditifs
Board Member, Groupe d'Entraide de Mercier-Ouest
2020–2021 · community & poverty alleviation
Mentor, Femme Palette
2023–present · career mentoring
Reviewer, 81cents
2019–present · helping women negotiate their worth
Volunteer, Make-A-Wish Canada
2021–present
What people who've worked with me, and backed me, have to say.
[ Testimonial one: from a named external voice (investor, board member, or partner). One or two sharp sentences on how Adrienne leads or operates. ]
[ Testimonial two: a different angle, fundraising, governance, or partnership. ]
Always up for a good conversation — investors, partners, press, or anyone thinking hard about startups, operating, and the future of home.
Prefer email? Reach me directly · LinkedIn